These are the first rough designs I came up with for my body of work. I chose to obstruct their eyes in order to reflect the dehumanization directed at females in our society. I added a pink tone as that is the colour that has been shoved onto us from assigned gender stereotypes.
I also tried these designs in black and white as the pink colour could be seen as too much on the eye and these are more neutral. I also wanted to start experimenting with text. Helvetica seemed to be the most appropriate choice for this work as I have discussed American Apparel and their advertising strategies in my essay. American Apparel use this typeface for all of their branding.
The quote "you can sell breasts but not wear breasts" is taken from a powerful statement by Violet Rose. This quote sums up what I was attempting to explain in my essay and I feel it concisely articulates the exact message I want to communicate.
I then tried the same message with a different image which I felt added more of a context - that breasts seem to be acceptable only when they are a sexual object. Breastfeeding in public from what I have gathered is quite unacceptable and is not encouraged, rather, women sometimes have to resort to a toilet or private area to perform a natural act, and I felt as though I wanted to create a campaign that challenges these norms.
This poster features the whole quote from Violet Rose. I wanted to include it all as I feel it is an excellent statement, and previously I have shortened it in my other designs. Since this has no imagery, the audience is able to connect with what the message is communicating without any distractions. The plain white/black backgrounds represent some form of 'silence' as it is such a powerful quote, and give a lot of negative space.
These images then pair the whole quote with the imagery I have used previously. I chose to use the quote to obstruct the breasts but allow the audience to see that she is topless. I felt this went well with my message of concealing women however doing this also conflicts with my ideology as I am trying to say that women should not have to hide their bodies.
These last three designs also link back to the advertisement for American Apparel - "Made in Bangladesh" as I have put text over the breasts in the same fashion. However I did not want to create the same semantics, yet just use the technique to communicate my own message.
I now have a solid development for my body of work and plan to create 3 posters each conveying this same message, that will work as a campaign. I aim to have these posters work as a set or even individually.
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