Themed around the inequality between the social classes, the roles of the bourgeoisie/proletariat, the different ways brands/advertisements are marketed towards the separate classes.
Which of the module resources does the question relate to?
Branding, advertising, new media resources relate back to my question.
Which academic sources are available on the topic?
D'amato, P, 2006, The Meaning of Marxism.
Packard, V, The Hidden Persuaders 1957
Berger, J (1973). Ways Of Seeing. Penguin Books. p45-64.
How could the research question be investigated through practice?
Perhaps through a form of advertisement; either branding identity or a poster series. Rebranding a company/brand to appeal to the complete opposite social class, investigating why certain brands use different methods to appeal to specific classes. Looking into the way publications are designed to cater to various classes.
Peer Feedback: How could this be refined/developed?
A good concept, however in order to be more specific, it would be beneficial to determine a particular focus point such as a definite category/product for example a product that has differentiating advertisements depending on the class it is directed at, or the store it originates from; e.g Waitrose compared to Aldi.
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