The Uncle Sam Range (image one) depicts what appears to be a lincoln-esque man hosting a dinner party. He seems to be part of the bourgeoisie ruling class, as the room looks lavishly furnished and his outfit suggests he has a good amount of wealth, imposing a desire for money and luxury lifestyle through the imagery.
This advertisement could be said to be targeted at a male audience, conveyed through use of male terms e.g "bro" "Uncle", and the idea of having a luxurious lifestyle that any male in America may aspire to have; "the American Dream." However I think this advertisement would be aimed at a more middle class since the lower classes would not have disposable income to purchase an expensive cooker.
The overbearing bombardment of red white and blue is a clear indication of American patriotism, paired alongside the American eagle sitting on Uncle Sam's shoulder, symbolising freedom. Uncle Sam seems to be a personification of American pride and is featured in a lot of propaganda from that era.
The type used in the declarative title is a West 'saloon' style serif font, coloured gold to represent the conquering of land by Americans, since gold is highly valuable and signifies superiority. If close detail is paid to the clock in the image, it represents the centennial celebration of America.
There is a list of countries featured in the image, after closer inspection it is evident that these countries are being mocked due to America's attitudes on cultural superiority, for example Ireland is seen to only have eaten potatoes in various forms. There is also a derogatory representation of black people, for example the "world" is depicted with an oafish expression and the use of slavery, since that was relevant during the 1870s.
The poster by Savile Lumley has a completely different tone to the first image. It depicts a man being questioned by his child about his role in the Great War.
In contrast, this image is British, indicated through the red roses and royal symbols in the image.
The type is playful and has a lot of flourishes, perhaps this is because it could be read in a child's voice. The whole purpose of this image is to trigger guilt, the diminutive structure "daddy" will relate to the family, something very sensitive and precious. The direct address "YOU" not only conveys volume through uppercase, but also directly includes the audience. It is an interrogative which provides a conversational and inclusive discourse structure. "Great War" suggests the promise of success.
The inclusion of war themed toys stresses the influence of war, almost glorifying it, as the toys are dressed in uniforms that symbolise the Queen, conveying duty. The daughter seems to be learning about war as she is pointing to her book whilst asking the question.
A similarity between both images is that they contain tones of propaganda, and both induce patriotism however through different tones. Image 2 seems to use guilt as opposed to the pride in Image 1.
Both images have the same persuasive purpose and seem to be directed at males. They both represent a masculine gender role and the pressure to live a certain lifestyle. They contain male dominance, and convey men as the obvious breadwinners in the family.
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