Visual Communication:
- Sending and receiving messages using type and images.
- A level of shared understanding of signs, symbols, gestures & objects.
- Affected by audience, context, media & method of distribution.
Visual Literacy:
- Ability to construct meaning from visual images and type.
- Interpreting images to the present, past & a range of cultures.
- Producing images that effectively communicate a message to an audience.
The idea that pictures can be read. For example we were shown a korean toilet sign and we could all distinguish which symbol meant male or female, even though there was no type.
Visual literacy requires an awareness of the relationship between Visual Syntax (visual organisation of elements) and Visual Semantics (relationship between formal meaning, e.g. cultural references, religious views etc).
Semiotics:
Study of signs and sign processes. Closely related to linguistics, structure/meaning of language.
Visual Synecdoche:
Term applied when a part is used to represent the whole (or vice versa).
Only if universally recognised.
Visual Metonym:
Symbolic image referencing something with a more literal meaning.
Visual Metaphor:
Transfer one meaning of an image to another.
Overall this lecture proved to be very insightful and I learned some useful terms.
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