OUGD401 | RESEARCH | CAMPAIGNS

I began to research into some feminist campaigns that I felt I could gather some inspiration from. These were more general campaigns for gender equality.

This is an ad by the Guerrilla Girls which provides statistics about female artists. I have referenced this campaign in my own essay as I feel it conveys a very important message - that women are only appreciated for their naked form and not their artistic skill. The bright colours used for this ad work very well to grab attention, the entire style of the Guerrilla girls is very 'in your face' which I think is a big positive. 

 I did some research into the HeForShe campaign which was quite popular recently as Emma Watson had done some influential speeches for the cause. HeForShe is a solidarity movement for gender equality that brings together one half of humanity in support of the other half of humanity, for the benefit of all. In design terms, I feel the campaign has been designed brilliantly. Combining black with pink, a colour that has been stereotypically associated with females not only looks great but has a good concept. The main aim for the campaign is to persuade males to be more involved with feminism. I'm unsure how successful this is in terms of addressing actual issues men face in terms of sexism, but the way it has been designed is strong and I will be able to take a lot of inspiration from it for my own campaign when I begin designing. 

 These adverts had a very strong reception when they hit social media. They depict a woman with an auto complete bar from a search engine across their mouths, which is powerful as I believe this represents the silence some females across the globe face. The content in the search bar is shocking, and is designed to raise awareness for the problems women still face, politically, socially and economically. These adverts work as they are extremely powerful and shocking to some who may not be as aware of the gender inequalities that exist. The focus on just the women's faces is very unnerving and effective, and also the way this campaign has included women of all ethnicity.