What were your initial aims?
To demonstrate how the design decisions within weekly magazines attract and perpetuate working class culture, and manipulating these decisions can attract a completely different audience.
What processes / strategies have you used and why?
Researching into the language used, the type, the colours and image. This is crucial to the overall aesthetics of the magazines and informs the target audience through design decisions.
What literature have you read that informs this work?
GAUNTLETT, D. (2008) Media, gender and identity: An introduction. New York: Taylor & Francis e-Library.
CHOMSKY, N. (1988) The Chomsky reader. Edited by James Peck. London: Serpent’s Tail.
ADORNO, T.W. and Bernstein, J.M. (1991) The culture industry: Selected essays on mass culture. London: Routledge.
HERMES, J. (1995) Reading women’s magazines: An analysis of everyday media use. Cambridge, MA: Wiley, John & Sons.
Is the work effective (in terms of your aims)? In what ways? How do you know it is effective (testing)?
Yes. The work has demonstrated that target audience can be changed through the use of design treatments, in order to appeal to a higher class. The practical resolutions completed are designed in order to attract a high class professional woman rather than working class woman. Feedback conducted showed that these designs are successful and the aims have been fulfilled.
Does it communicate what it should do (in what ways)?
It demonstrates high class through the use of full bleed image, serif type and overall composition. Taking an organised route rather than the disorganised and cluttered originals this communicates upper class principles of quality and expense.
What are the successful elements and why?
The imagery is successful, especially the full bleed. Use of colour is appropriate and not too busy.
What areas need improving or developing further and why?
Organising the individual styles of the magazines and ensuring the resolutions fulfil the aims.
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