Research question:
How does advertising have an impact on the class system?
Which academic sources will you reference?
Packard, V, The Hidden Persuaders 1957
Williamson, J, Decoding Advertisements, 1978
Berger, J (1973). Ways Of Seeing. Penguin Books. p45-64.
What graphic design will you analyse?
Existing publications which are geared towards lower class women.
Examples of these are Chat, That's Life! and Heat.
Essay map:
Introduction - aims of the essay
Introduce general ideologies of marxism and concepts from marxist theorists i.e Marx and Weber
Explore how advertising and marketing implements ideas onto different classes, specifically lower classes
Link this to other theorists such as Packard, David Gauntlett and Adorno
Conclusion
Feedback:
More indepth in places
Looks well organised
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