TECHNIQUE
Photography/Illustration:
Although illustration has obviously been used in advertising, photography is more likely to be used for modern day advertisements. Images are more likely to be manipulated in order to make the target audience feel a certain way. Photoshop is often a main technique within advertising in order to 'improve' flaws and set a certain standard of beauty etc.
CONTENT
Advertisements obviously feature the products heavily but will often use men/women/beings as objects in order to sell and promote said products. When there is products involved they are usually central in terms of layout, and the main focus.
Perhaps this is not as relevant in our society today, colours in advertising would advocate gender stereotypes and roles such as toys for girls being predominantly pink and the boys toys being much darker colours along with blues, with much different themes. For example Barbie for girls and Action Man for boys. As previously stated this is still the case but now there are much more gender neutral toys for children and as the target audience becomes older, these colours seem to become more irrelevant.
COMMUNICATION
Perfume advertisements are possibly aimed at higher class individuals as they look more indulgent and expensive.
In contrast, most supermarket brands pursue more lower class people, usually mothers by adding conversational discourse and quite often featuring 'mums' that others similar can relate to. For example the Iceland advertisement's slogan; "That's why mums go to Iceland."
Advertisements like John Lewis create different feelings to those previously mentioned, the Christmas ads are very well known for provoking heart warming emotions.
RESEARCH
Feminist protests in general but also more specifically surrounding sexualisation and objectification.
Why magazines such as Nuts magazine exists and is perfectly fine being sold easily to the public, whereas women must conceal breast-feeding and any non-sexual nudity.
Existing campaigns.
Products that have nudity in the advertisements in both a sexual and non-sexual manner.
Other Existing Advertisements.
ANALYSIS
Gain inspiration from said research.
Find out if this difference in nudity is treated in a certain way.
Explore the reasons why this is.
EXPLORATION
Experiment with different mediums, for example will illustration or realistic photography work more successfully for this brief?
This will enable me to decide which works best and create variations.
EVALUATION
Discussions with peers in order to get ideas and improvements, also to find out if this idea will work efficiently.
Talk to people on the street as it could offer a range of different responses that I would not receive in the studio.
Is it effective?
TESTING
See if it works!
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