The original cover for Chat magazine takes a very similar aesthetic as That's Life, even featuring a very joyous conventionally beautiful model on the front, who is in no way related to any of the content, simply a face to look at which the audience will aim to relate to. The text is cluttered and all over the place, shoving information onto the reader without any structure - simply attempting to reel them in with the nature of the articles and the large, bold titles and colours.
For this design I stripped back any colour, in order to achieve a timeless cover which will not grow out of fashion. Black and white is a very classy colour choice as it eliminates any distracting colours and focuses on the text and image.
For Chat I chose an uppercase title as opposed to the original; this was to reflect the principles of a high class magazine which from research I discovered predominantly contain large uppercase titles. The term Chat is very short and sweet, meaning the title would have more of an impact with these design decisions. Since it is quite an informal word, having it in a serif creates a classier tone and contrasts well.
The image I chose (since the ones on the front I felt wouldn't be appropriate), is a mature model who still possesses a lot of beauty. In using this image, although not as conventional, it still reinforces beauty standards which are set by women's magazines. The dark tones compliment the white background well. For this, the position of the image was influenced by publications such as Supplement, who always have one impactful centered image. This is a clean and organised composition which again does not have a cluttered aesthetic. It is calmer.
The content was not changed for this redesign, but simply layed out on the bottom of the page, not distracting from the image. A serif was used in a small point size, to negate the original's large overfacing tone. The smaller serif has a petite and gentle aesthetic, and tone of voice. Setting it out on the bottom of the page rather than all over it designates a space for article titles,
The tagline has a similar nature, however I chose to use capitals for this, as I wanted it to mirror the title, but in a gentler way.
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