This publication is ultimately aimed at those who perhaps aren't as ambitious, working class women with children who need some 'cheap entertainment' to pass the time. The nature of the content aims to shock the reader usually featuring violence and sex. For this redesign I wanted to really demonstrate how graphic design has such a large effect on the target audience and how the product is viewed / received through the use of elements such as type, point size, image and composition.
The type choices for this redesign were mainly influenced by magazines such as Vogue. A large, capitalised serif for the title brings about a sophisticated tone, establishing an element of class from the very beginning. The type is tall and strong, really setting the scene for an important and high class magazine.
As for the content, I chose a modern sans serif to smoothen out the bold title. GT Cinetype is a clean and fresh typeface which is fairly elegant especially when used in a thin weight. The thinness of the font increases the classiness as it does not jump out of the page, or grab attention in the same way as the original. The content looks organised and clean, allowing the reader's eyes to travel organically down the page.
I took a bright colour alongside a neutral colour palette, to pop out from the shelves without bombarding the reader with too much colour. The aqua blue connotes relaxation, relating to taking time out to read the magazine. It also brings about a contemporary element.
The full bleed image brings attention to one image as it takes up all of the space on the page and does not allow for distractions from various images such as on the original design. The high quality image of a model oozes beauty and happiness.
As can be seen from the image, none of the article content was changed, simply organised in a sophisticated manner to distract from the horrifying titles.
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