Heat magazine prides itself on celebrity culture, delivering to the user the most up to date gossip on current affairs regarding pop culture. The page, although structured, has so much information on it, it is hard to know where to start. Not to mention a large amount of imagery. The reason behind this design decision could be to showcase to the potential reader that information is packed within, and to lure them in with snappy and hyperdramatic titles. The title is not even fully visable due to editing the image of Cheryl Cole and Liam Payne, which could connote importance to the story.
I chose to demonstrate a different type of high classs magazine when redesigning Heat's cover. I wanted to show a more contemporary 'arty' side to higher class publications.
The injection of bright red successfully maintains Heat's brand identitiy, whilst refreshing the title with a clean, current and contemporary sans serif, Apercu. The title of the publication is centered along with the image to allow the reader easy reading.
For this redesign I experimented with having none of the teaser content on the front, and replacing an unflattering image of Cheryl with a professional photo. The use of this image adds to the quality and makes the magazine look more expensive as Cheryl is looking pretty glamorous. Black and white image again excentuates the classiness and adds a timeless feel. The contrast between the red title and the image is very bold but is not distracting, it is complimentary.
The important information is very concise and set out towards the bottom of the page also in Apercu, consistent with the title. This includes the date and the tagline. Sometimes less is more.
The white background of the cover looks extremely clean and gives the composition fresh breathing space.
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