Thursday, 21 April 2016

OUGD501 / THEODOR ADORNO / CULTURE

Adorno suggested that it is infact the feeding of culture from capitalism that keeps the proletariat satisfied and passive, without the desire to revolt and change the structure of the class hierarchy. With this argument, it was seen that capitalism was not as close to collapse as Marx predicted, however it was more engrained than ever.

Through the production of products that lack any sentiment or real semantics, these classes are fed this culture which satisfies false needs and keeps them from desiring what is important, such as freedom and happiness.

"Popular media and music products are characterised by standardisation ... and pseudo-individualisation" meaning they are undertaken in a similar fashion, and incidental differences bring the illusion that they are different, however it is not the case. 

Adorno's ideologies are particularly beneficial in the case of my practical research. His concepts and thoughts accurately encapsulate the effects of pop culture, and in this specific case, pop culture magazines, further perpetuate the satisfaction of class status.

Theories researched from: www.Theory.Org.Uk Resources: Theodor Adorno". Theory.org.uk. N.p., 2016.

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